seo - Search Engine Optimisation
Search Engine Optimisation is a set of rules that your web site/pages should adhere to, no one really knows exactly what these rules are, there are hundreds of wesites that have tidbits
of information on how your site should be optimised.
The more of these rules your sites follows the better chance it has of surviving on the web, by surviving we mean being found, for most of us no customers = no money = no business.
These rules also change from time to time, google for example re-indexed (they applied a new algorithm or equation to their long list of web pages in doing so they 'shuffled the pack' and pages moved rankings (down and up) in the search results.
We can not tell what will happen when these re-indexes happen, we can however cover as many of these rules as possible to minimise the effects that these changes have
on sites and individual pages.
what can you do
You dont have to be an SEO guru to learn how to add meta tags, or what to put in
There are 3 main
tags that you should use;
- Title - the title of the page (this is a differnet tag to the TITLE
tag, however should be roughly the same text
ie: <meta name="title" content="this the page title" />
- Description - description/summary of what the page's content covers
ie: <meta name="description" content="this page is about this and that " />
- Keywords - words/phrases that you think people will use (hopefully)
in a search engine to find your site or pages.
ie: <meta name="keywords" content="page, this, seo page, my seo ideas" />
They are not all used by all search engines (some dont use them at all), but you need to have all the 'bases covered' so they say.
There are tools available out there to help generate these tags, we would always advise that these should be used with a little caution though in that we mean if you have tags that repeat the same keywords over and over again it will do more harm than good.
what can we do
We can build and manage an seo campaign to suit your budget, whether you just
want a simple seo benchmark report or a fully managed pay per click (PPC) campaign one of our team can help. You will have direct email contact with your seo manager, 'live' traffic reports and quaterly benchmark reports.
If at any time you want to continue on your own you are under no obligation to stay with us, no time locked contracts, we dont believe in them.
We cannot guaruntee the no1 spot on google, but we will endeavour to give you the best service possible
and help your site's impact across all search engines to raise your web traffic, keep those cutomers returning and most of all help you make your site profitable.